# DisplayCircle

> DisplayCircle turns any television with a web browser into a managed digital sign and joins it to a UK network of venues. Venues show their own posters, menus and live information, earn from other members' adverts they approve, and spend what they earn advertising on other screens. Advertisers pay only for plays a screen can prove.

Key facts, generated from the rules the product itself runs on:

- Free for venues: unlimited screens, uploads, live feeds and QR menus. No hardware to buy, no subscription, no per-screen fee.
- A venue keeps 70% of every verified play of another member's advert on its screen, and approves every advert before it plays.
- One credit is 10p to buy and 10p to cash out; what a venue's screens earn can be withdrawn to a UK bank account from 500 credits.
- Advertising starts at £10 for 100 credits. Each venue sets its own price per play and each advertiser sets the maximum they will pay.
- Proof-of-Display: an advertiser is charged only for a play that returns a valid signed play token, a plausible duration and a visible heartbeat from the screen during the play.
- AI studio: a poster costs 5 credits, a five-second clip 30, a dish photograph 3.
- Pairing: open displaycircle.co.uk/tv in any television's browser, then scan the code with the DisplayCircle phone app or type it on the website. No box and no installer.
- Operated by MBC LABS LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Contact: hello@displaycircle.co.uk.

## Start here

- [Home](https://displaycircle.co.uk): What DisplayCircle is, live network figures and the real player in demo mode.
- [How it works](https://displaycircle.co.uk/how-it-works): Pairing, the loop, the network, credits and how every play is proven.
- [Pair your TV](https://displaycircle.co.uk/pair-your-tv): The 44-second pairing film and the details of putting a television on the network.
- [Pricing](https://displaycircle.co.uk/pricing): What is free, what costs credits, and the credit packs.
- [Earnings calculator](https://displaycircle.co.uk/earnings): What a venue's screen would earn, with the whole sum shown.
- [For venues](https://displaycircle.co.uk/for-venues): Why a venue puts its television on the network.
- [For advertisers](https://displaycircle.co.uk/for-advertisers): Buying indoor screens on proof, from a few pounds to a city-wide campaign.
- [QR menus](https://displaycircle.co.uk/qr-menu): One menu for the table by QR code and for the television on the wall.
- [The network map](https://displaycircle.co.uk/network): Every screen with its photograph, location and price per play.
- [Features](https://displaycircle.co.uk/features): Proof-of-Display, the AI studio, live feeds, ad swaps, screen rentals and no hardware.
- [For your trade](https://displaycircle.co.uk/for): DisplayCircle for 20 kinds of business.
- [Who you are](https://displaycircle.co.uk/advertise): Screen advertising for 18 kinds of advertiser.
- [Venues by type](https://displaycircle.co.uk/venues): What an advert does in each kind of room.
- [Places](https://displaycircle.co.uk/in): Screens and advertising in 96 UK places.
- [Guides](https://displaycircle.co.uk/blog): 100 guides to getting a screen to earn and buying screens well.
- [Contact](https://displaycircle.co.uk/contact): Company details and how to reach the team.

## Features

- [Proof-of-Display](https://displaycircle.co.uk/features/proof-of-display): Credits move only for plays a screen can evidence.
- [AI ad studio](https://displaycircle.co.uk/features/ai-studio): A poster from a sentence, £0.50.
- [Live feeds](https://displaycircle.co.uk/features/live-feeds): The clock, the forecast, the headlines and the trains — free.
- [Ad swaps](https://displaycircle.co.uk/features/swaps): Trade plays with the venue down the road.
- [Screen rentals](https://displaycircle.co.uk/features/screen-rentals): Exclusive use of a screen, by the day.
- [No hardware](https://displaycircle.co.uk/features/no-hardware): Any TV, any stick, an old tablet. No box to buy.

## For your trade (venue owners)

- [Pubs and bars](https://displaycircle.co.uk/for/pubs): The TV above the bar, finally earning its keep.
- [Cafés and coffee shops](https://displaycircle.co.uk/for/cafes): Sell the second thing, while they wait for the first.
- [Restaurants and takeaways](https://displaycircle.co.uk/for/restaurants): The wait is the advertising space.
- [Gyms and studios](https://displaycircle.co.uk/for/gyms): The timetable, the offers, and a screen that pays its own rent.
- [Salons and barbershops](https://displaycircle.co.uk/for/salons): Forty-five minutes in the chair, facing a mirror and a screen.
- [Clinics and pharmacies](https://displaycircle.co.uk/for/clinics): A waiting room is a screen looking for something to say.
- [Hotels and guest houses](https://displaycircle.co.uk/for/hotels): Guests arrive with questions. Answer them on the wall.
- [Shops and retail](https://displaycircle.co.uk/for/shops): The window works after closing. So should the screen inside it.
- [Offices and coworking](https://displaycircle.co.uk/for/offices): Reception screens that say more than the company name.
- [Vets and pet care](https://displaycircle.co.uk/for/vets): A waiting room full of pet owners, and a screen that talks to them.
- [Estate and letting agents](https://displaycircle.co.uk/for/estate-agents): A window that shows every property, even after you lock up.
- [Garages and car dealerships](https://displaycircle.co.uk/for/garages): An hour in the waiting room, and nothing on the wall but a clock.
- [Launderettes and dry cleaners](https://displaycircle.co.uk/for/launderettes): Forty minutes of spin cycle, and every eye on your wall.
- [Sports clubs and clubhouses](https://displaycircle.co.uk/for/sports-clubs): Your sponsors, your fixtures, your bar — on one screen.
- [Bowling, cinemas and family venues](https://displaycircle.co.uk/for/family-venues): Parents waiting in the foyer are the easiest audience in town.
- [Petrol stations and forecourt shops](https://displaycircle.co.uk/for/petrol-stations): Every driver who pays at the till walks past this screen.
- [Taxi and minicab offices](https://displaycircle.co.uk/for/taxi-offices): The ten minutes before the car arrives.
- [Universities and colleges](https://displaycircle.co.uk/for/colleges): The student union screen everyone walks past twice a day.
- [Garden centres and farm shops](https://displaycircle.co.uk/for/garden-centres): A whole afternoon of browsing, and a screen by the café.
- [Convenience stores and newsagents](https://displaycircle.co.uk/for/convenience-stores): The same customers, several times a week, all standing at your till.

## For advertisers, by who you are

- [Media agencies](https://displaycircle.co.uk/advertise/agencies): Buy indoor screens the way you buy everything else: on proof.
- [National brands](https://displaycircle.co.uk/advertise/brands): National reach, bought one high street at a time.
- [Franchise networks](https://displaycircle.co.uk/advertise/franchises): Head office sets the artwork. Each franchisee buys their own catchment.
- [Estate agents](https://displaycircle.co.uk/advertise/property): Put the property in front of the street it is on.
- [Recruiters](https://displaycircle.co.uk/advertise/recruitment): Hire from the people already standing in the room.
- [Event promoters](https://displaycircle.co.uk/advertise/events): Sell the last two hundred tickets in the town the event is in.
- [Charities](https://displaycircle.co.uk/advertise/charities): Reach a neighbourhood without a neighbourhood-sized budget.
- [Local businesses](https://displaycircle.co.uk/advertise/local): Thirty pounds. Four screens. The streets you actually serve.
- [Gyms and fitness](https://displaycircle.co.uk/advertise/gyms): Fill the January classes from the streets around the gym.
- [Restaurants and takeaways](https://displaycircle.co.uk/advertise/restaurants): Be the answer when someone nearby is deciding what to eat.
- [Tradespeople](https://displaycircle.co.uk/advertise/tradespeople): Be the name people remember when the boiler goes.
- [Clinics and dentists](https://displaycircle.co.uk/advertise/clinics): Private healthcare is chosen locally. Be seen locally.
- [Colleges and universities](https://displaycircle.co.uk/advertise/education): Fill the open day with the families who live nearby.
- [Solicitors and accountants](https://displaycircle.co.uk/advertise/professional-services): Be the firm people already recognise when they need one.
- [Attractions and days out](https://displaycircle.co.uk/advertise/attractions): Catch visitors in the hotel lobby, while they are still making plans.
- [Car dealers and garages](https://displaycircle.co.uk/advertise/motors): Reach drivers where they stop, not where they speed past.
- [Start-ups and apps](https://displaycircle.co.uk/advertise/startups): Test a city before you spend on it.
- [Housebuilders](https://displaycircle.co.uk/advertise/housebuilders): Sell the new homes to the town they are being built in.

## Advertising by venue type

- [Pubs](https://displaycircle.co.uk/venues/pubs): Advertise on pub screens.
- [Bars](https://displaycircle.co.uk/venues/bars): Advertise on bar screens.
- [Restaurants](https://displaycircle.co.uk/venues/restaurants): Advertise on restaurant screens.
- [Cafés](https://displaycircle.co.uk/venues/cafes): Advertise on café screens.
- [Takeaways](https://displaycircle.co.uk/venues/takeaways): Advertise on takeaway screens.
- [Gyms](https://displaycircle.co.uk/venues/gyms): Advertise on gym screens.
- [Hair and beauty salons](https://displaycircle.co.uk/venues/salons): Advertise on salon screens.
- [Barbershops](https://displaycircle.co.uk/venues/barbers): Advertise on barbershop screens.
- [Hotels](https://displaycircle.co.uk/venues/hotels): Advertise on hotel screens.
- [Shops](https://displaycircle.co.uk/venues/shops): Advertise on shop screens.
- [Supermarkets and convenience stores](https://displaycircle.co.uk/venues/supermarkets): Advertise on convenience store screens.
- [Pharmacies](https://displaycircle.co.uk/venues/pharmacies): Advertise on pharmacy screens.
- [Clinics and dental practices](https://displaycircle.co.uk/venues/clinics): Advertise on clinic waiting-room screens.
- [Office receptions](https://displaycircle.co.uk/venues/offices): Advertise on office reception screens.
- [Co-working spaces](https://displaycircle.co.uk/venues/coworking-spaces): Advertise on co-working screens.
- [Schools and colleges](https://displaycircle.co.uk/venues/schools-and-colleges): Advertise on college and university screens.
- [Leisure and entertainment venues](https://displaycircle.co.uk/venues/leisure-venues): Advertise on leisure venue screens.
- [Petrol stations](https://displaycircle.co.uk/venues/petrol-stations): Advertise on forecourt screens.
- [Taxi offices and transport waiting rooms](https://displaycircle.co.uk/venues/taxi-and-transport): Advertise on transport waiting screens.
- [Other venues](https://displaycircle.co.uk/venues/other-venues): Advertise on screens in every other kind of room.

## Guides

### Your trade

- [The forecourt shop: ninety seconds and an unavoidable pause](https://displaycircle.co.uk/blog/petrol-forecourt-shop): Nobody browses a forecourt shop. But everybody stands at the counter, and a screen there is one of the few that can change a basket.
- [A taxi office screen, for the people standing and the drivers sitting](https://displaycircle.co.uk/blog/taxi-office-screen): A private hire office has two audiences in one room with completely different needs. One screen can serve both if it is scheduled properly.
- [A college screen competes with a phone. Plan accordingly.](https://displaycircle.co.uk/blog/college-common-room): Students are the hardest audience to reach with a screen and the easiest to reach with the right two words. What works in a common room.
- [A co-working lounge screen belongs to the members, not the operator](https://displaycircle.co.uk/blog/coworking-lounge): The most useful screen in a co-working space is the one that tells members what is happening today — not the one selling memberships to people who already have one.
- [An office reception screen has one honest job](https://displaycircle.co.uk/blog/office-reception-screen): Most reception screens are a brand video nobody watches. The person in the chair wants to know one thing, and it is not your values.
- [The estate agent's window, after hours](https://displaycircle.co.uk/blog/estate-agent-window): The window display is the most valuable square metre an agency owns, and it is doing nothing from six in the evening until nine the next morning.
- [An hour in a garage waiting room](https://displaycircle.co.uk/blog/mot-garage-waiting): MOT waiting rooms are among the longest dwell times on any high street, and among the worst-served. It is an unusually easy win.
- [A car showroom already has screens. Most are doing nothing.](https://displaycircle.co.uk/blog/car-showroom-screen): Showroom screens usually loop a manufacturer's brand film. The customer sitting at the desk has a different set of questions entirely.
- [A guesthouse breakfast room needs a screen less than it needs one good card](https://displaycircle.co.uk/blog/b-and-b-breakfast-room): Small accommodation businesses do not need signage. They need to stop answering the same four questions at eight in the morning.
- [A hotel lobby screen that guests actually read](https://displaycircle.co.uk/blog/hotel-lobby-screen): Most hotel lobby screens show the weather in four cities and a corporate loop. Here is what a guest standing at a desk actually wants to know.
- [A vet's waiting room, where nobody is relaxed](https://displaycircle.co.uk/blog/vet-waiting-room): Waiting with an anxious animal is not a normal retail moment. The screen has to be careful, and it can still be useful.
- [An optician's waiting area is a showroom nobody is using](https://displaycircle.co.uk/blog/optician-screen): Frames are a high-margin product sold in a room where people sit for twenty minutes. The screen should be doing more work than it is.
- [The pharmacy queue: the most patient audience in retail](https://displaycircle.co.uk/blog/pharmacy-counter-screen): People waiting for a prescription wait a long time and cannot leave. What a pharmacy should — and should not — put in front of them.
- [A physiotherapy clinic screen, and the exercises nobody remembers](https://displaycircle.co.uk/blog/physio-clinic-screen): The biggest problem in physiotherapy is adherence: patients forget the exercises before they reach the car. A screen in the waiting room helps more than it sounds.
- [Eleven minutes in a dental waiting room](https://displaycircle.co.uk/blog/dental-waiting-room): Nobody in a dental waiting room wants to be there, which changes completely what a screen should say to them.
- [Selling the colour service nobody asks for](https://displaycircle.co.uk/blog/salon-colour-services): Salons make their margin on colour and treatments, and most clients only ever book the cut. A screen in front of a mirror changes the conversation.
- [The barber's bench: the most underrated screen in Britain](https://displaycircle.co.uk/blog/barber-waiting-chair): Barbershops have a waiting audience that is almost entirely male, entirely local and reliably there every four weeks. Almost none of them use it.
- [Why your class timetable does not belong on a laminated sheet](https://displaycircle.co.uk/blog/gym-class-timetable): The timetable is the most-read and least-maintained document in most gyms. Moving it to a screen fixes a specific, expensive problem.
- [January in a gym, and the screen that gets you to February](https://displaycircle.co.uk/blog/gym-january): Every gym fills in January and empties by March. The screen on the wall is one of the few things that can affect the second half of that sentence.
- [The deli counter queue, and the only screen that belongs there](https://displaycircle.co.uk/blog/supermarket-deli-counter): Counter queues in convenience supermarkets are where impulse decisions happen. Most screens there are showing the wrong thing entirely.
- [A convenience shop screen has four seconds. Use them properly.](https://displaycircle.co.uk/blog/corner-shop-screen): A corner shop is the opposite of a waiting room: nobody is standing still. That changes what a screen can usefully say.
- [The garden centre café: a long stay, a wet Sunday, and a screen](https://displaycircle.co.uk/blog/garden-centre-cafe): Garden centre customers stay longer than almost any other retail audience. What that means for the screen in the café.
- [A farm shop's story is its product. A screen is where it fits.](https://displaycircle.co.uk/blog/farm-shop-screen): Farm shops sell provenance, and provenance is words. Here is how to put them on a screen without turning the place into a supermarket.
- [A butcher's counter is a conversation. A screen can start it.](https://displaycircle.co.uk/blog/butcher-counter-screen): Independent butchers sell on knowledge, and knowledge takes time to explain. A screen does the explaining while somebody is waiting.
- [What a bakery should put on a screen at four in the afternoon](https://displaycircle.co.uk/blog/bakery-counter): Bakery trade has a shape: everything sells in the morning and nothing sells at four. A screen is one of the few tools that can move stock at the right hour.
- [A bar screen that does not look like a bar screen](https://displaycircle.co.uk/blog/cocktail-bar-screen): The reason most bars refuse a screen is that every screen they have seen looked cheap. That is a design problem, not a technology one.
- [The wait for a table is advertising space you already own](https://displaycircle.co.uk/blog/restaurant-front-of-house): Front of house on a Friday is a queue of people with nothing to look at. A screen there does two jobs at once — and one of them is not advertising.
- [Ten minutes, standing up, with nothing to read](https://displaycircle.co.uk/blog/takeaway-wait-screen): A takeaway wait is the most captive audience in British retail. Most takeaways fill it with a wall-mounted menu nobody is reading any more.
- [The café queue is four minutes of undivided attention](https://displaycircle.co.uk/blog/cafe-morning-queue): A morning queue is the most valuable and least used advertising space a café owns. What to put in front of it, and what to leave out.
- [Selling more Sunday roasts with the screen you already have](https://displaycircle.co.uk/blog/sunday-roast-screen): The roast is the highest-margin thing most pubs sell and the thing most pubs advertise worst. A photograph on a screen beats a chalkboard for one specific reason.
- [The television above the bar, and what to do with it](https://displaycircle.co.uk/blog/pub-screen-above-the-bar): Most pub screens show a channel nobody chose. Here is what a landlord can put on one instead, and why the answer is not 'more sport'.

### The screen

- [What to actually put on a pub screen](https://displaycircle.co.uk/blog/what-to-put-on-a-pub-screen): The hardest part of a screen is not installing it. It is deciding what goes on it — and the honest answer is fewer things than you think.
- [What a screen actually costs to run](https://displaycircle.co.uk/blog/what-a-screen-costs-to-run): Electricity, a stick, and no subscription. The whole cost of a venue screen, added up honestly.
- [The photograph of your screen is the thing advertisers buy](https://displaycircle.co.uk/blog/photographing-your-screen): Nobody books a location from a postcode. They book it from one photograph, and most venues take that photograph badly.
- [Four televisions, one screen, four photographs](https://displaycircle.co.uk/blog/multiple-tvs-one-player): Venues with several sets showing the same thing are one screen, not four. How that works and why the photographs still matter individually.
- [Keeping a screen on all day without burning it out](https://displaycircle.co.uk/blog/keeping-a-screen-on-all-day): Twelve hours a day, seven days a week, is more than a domestic television was designed for. What actually wears out and what to do about it.
- [How much internet a screen actually needs](https://displaycircle.co.uk/blog/wifi-for-a-screen): Less than you think, unless you use video, in which case rather more. What to check before mounting anything.
- [What happens when the wifi goes down](https://displaycircle.co.uk/blog/the-offline-screen): A screen that goes black when the internet does is not signage, it is a liability. What the player does offline, and what it deliberately does not.
- [Video or a still image?](https://displaycircle.co.uk/blog/video-or-still): Video feels more professional and often performs worse. When motion earns its bandwidth and when a poster beats it.
- [Sound on a venue screen: usually off, sometimes essential](https://displaycircle.co.uk/blog/sound-on-a-screen): Browsers will not autoplay audio, and most venues should not want them to. The exceptions, and how the tap-for-sound path works.
- [The beer garden poster that only plays when it is sunny](https://displaycircle.co.uk/blog/scheduling-by-weather): Weather-conditional loop items sound like a gimmick until you own a pub with an outside space. Then they are the obvious thing.
- [The same screen, different at breakfast and at nine o'clock](https://displaycircle.co.uk/blog/scheduling-by-time-of-day): One loop that changes through the day is worth three screens. How time windows work and where they earn their keep.
- [Why live feeds are the most important cards in the loop](https://displaycircle.co.uk/blog/live-feeds-on-your-screen): The weather is not there to be useful. It is there to make people look at the screen at all — and that is what makes everything else on it work.
- [A loop is not a playlist](https://displaycircle.co.uk/blog/the-loop-is-not-a-playlist): Order matters more than content. How to sequence a loop so it reads as a screen rather than a slideshow.
- [How long should each card stay up?](https://displaycircle.co.uk/blog/how-long-should-a-card-stay): Too fast and nobody finishes reading. Too slow and the screen looks broken. The timings that work, and why they differ by room.
- [Type size is the whole design](https://displaycircle.co.uk/blog/type-size-on-a-screen): Almost every bad signage screen is bad for one reason: the type is too small. How to size it properly, and how to test it in ten seconds.
- [Portrait or landscape? It depends what the screen is for](https://displaycircle.co.uk/blog/portrait-or-landscape): Turning a television on its side changes what it is good at. When portrait wins, when it is a mistake, and what breaks.
- [Daylight beats most televisions. Plan for it.](https://displaycircle.co.uk/blog/screen-brightness-and-daylight): The single most common reason a screen looks bad is a window. Brightness, contrast and where the sun is at four in the afternoon.
- [Where to hang it, and why the obvious spot is usually wrong](https://displaycircle.co.uk/blog/where-to-hang-the-screen): Most venues put the screen where there is a spare wall. The right place is decided by where people stop, not by where the bracket fits.
- [A £30 stick versus the browser already in your telly](https://displaycircle.co.uk/blog/streaming-stick-vs-smart-tv): Smart TV browsers are unpredictable. A cheap streaming stick is not. When each is the right answer.
- [Your ten-year-old television is probably fine](https://displaycircle.co.uk/blog/old-tv-still-works): The most common reason people assume they cannot do this is the age of the set on the wall. It is usually the wrong thing to worry about.

### QR menus

- [One menu, two places: the wall and their hand](https://displaycircle.co.uk/blog/menu-on-the-wall-and-the-phone): Most venues maintain a printed menu, a website menu and a chalkboard, and all three disagree. The fix is one set of rows with two outputs.
- [From a dish on your menu to an advert down the road, in one step](https://displaycircle.co.uk/blog/promote-a-dish-nearby): The photograph, the name, the price and the description are already written. That is a finished advert, and almost nobody realises it.
- [Photograph your old paper menu and let it be typed for you](https://displaycircle.co.uk/blog/ai-wrote-my-menu): The real barrier to a digital menu is the hour of typing. Reading a photograph of the existing card removes it — with limits worth knowing.
- [Getting the code off the screen and onto the table](https://displaycircle.co.uk/blog/table-cards-and-posters): The board's QR only works if somebody is looking at the board. Table cards, window posters and the print sheet that makes them.
- [A hotel with a restaurant, a bar and room service](https://displaycircle.co.uk/blog/one-menu-many-rooms): One organisation, several menus, several screens. How to structure it so nothing has to be written twice or renamed by accident.
- [Choosing a menu style that looks like your room](https://displaycircle.co.uk/blog/choosing-a-menu-style): Fifteen looks, and the reason the picker shows them with your own dishes in them rather than a sample.
- [What "make it beautiful" does to your photograph, and what it must not](https://displaycircle.co.uk/blog/ai-improved-my-photograph): The generative improve button art-directs a dish photograph. The line it must never cross is the dish itself.
- [Photographing your own food with a phone](https://displaycircle.co.uk/blog/photographing-your-own-food): Good food photography on a screen sells dishes. It does not need a photographer — it needs a window, a plate and four rules.
- [Dietary marks: short codes, no emoji, and one hard rule](https://displaycircle.co.uk/blog/dietary-tags-done-properly): Allergen information on a screen is a legal question before it is a design question. How to mark a menu usefully without overstating what you know.
- [Marking a dish sold out, in one tap, from the kitchen door](https://displaycircle.co.uk/blog/sold-out-in-one-tap): The sold-out conversation happens in every kitchen every service. Making it a switch instead of a crossing-out changes the shift.
- [Putting your prices where everybody can see them](https://displaycircle.co.uk/blog/menu-prices-in-public): There is a persistent nervousness about prices on a screen facing the street. It is misplaced, and the arithmetic explains why.
- [Writing a menu that can be read across a room](https://displaycircle.co.uk/blog/writing-a-menu-that-reads-on-a-wall): A menu written for a card and put on a screen fails in a specific, predictable way. What to cut and what to keep.
- [QR menus got a bad name. Here is what went wrong.](https://displaycircle.co.uk/blog/qr-menu-vs-printed): Everyone was handed a QR menu in 2021 and most of them were terrible. The problems were real, fixable, and mostly not about QR codes.

### Earning

- [70% of every proven play is yours](https://displaycircle.co.uk/blog/seventy-per-cent-is-yours): What the split actually is, what the rest pays for, and why it is quoted as a share rather than as a fee.
- [What a genuinely quiet screen earns](https://displaycircle.co.uk/blog/what-a-quiet-screen-earns): The honest numbers, including the ones that are disappointing. A calculator that flatters you is worse than no calculator.
- [VAT, credits and who the merchant of record is](https://displaycircle.co.uk/blog/vat-and-credits): Not tax advice, but the shape of the arrangement, and two Stripe defaults that would have made a mess of it.
- [Refunds: unused credits, and why a spent play is final](https://displaycircle.co.uk/blog/refunds-and-unused-credits): The refund policy in plain terms, including the part that is deliberately strict and the reason it has to be.
- [Buying credits on an invoice, for agencies and anyone with a finance department](https://displaycircle.co.uk/blog/buying-credits-by-invoice): A card works for most buyers. Some cannot use one, and a 14-day invoice is the same purchase through a different door.
- [Why the minimum payout is 500 credits](https://displaycircle.co.uk/blog/minimum-payout): £50 before you can withdraw. The reason is transfer costs, and here is the arithmetic.
- [How a payout actually reaches your bank](https://displaycircle.co.uk/blog/how-payouts-work): Your earnings go out through Stripe's own onboarding, which means nobody here ever holds your account number. What that involves.
- [Earning without ever buying a credit](https://displaycircle.co.uk/blog/earning-without-spending): A venue can use almost the whole product for nothing and still end up with a withdrawable balance. What the free path actually looks like.
- [What to charge for your screen](https://displaycircle.co.uk/blog/pricing-your-screen): Nobody knows what their wall is worth the first time they are asked. A way to arrive at a number you can defend.
- [What is one play actually worth?](https://displaycircle.co.uk/blog/what-a-play-is-worth): Two credits is twenty pence. Whether that is expensive depends on a comparison almost nobody makes properly.
- [Why advertising is priced per play rather than per week](https://displaycircle.co.uk/blog/why-per-play-not-per-week): Traditional out-of-home sells time. This sells proven appearances, which is a different product and a fairer one.
- [The fee on a two-credit play, and where the missing 0.6 went](https://displaycircle.co.uk/blog/the-fractional-fee): A percentage of a small integer does not divide neatly. What happens to the fraction is a small detail that decides whether the platform earns anything at all.
- [Why there are no free credits](https://displaycircle.co.uk/blog/no-free-credits): Every platform like this gives away starter credits. This one deliberately does not, and the reason is the payout rate.
- [Paid and earned credits are the same credit, and not the same credit](https://displaycircle.co.uk/blog/paid-and-earned-credits): One balance, two pools, one rule about which can be withdrawn. Why the wallet is built this way.
- [Credits, explained in one page](https://displaycircle.co.uk/blog/credits-explained): One credit is ten pence going in and ten pence coming out. Everything else about the economy follows from that sentence.

### Advertising

- [Advertise where your customers are already sitting](https://displaycircle.co.uk/blog/advertise-where-your-customers-sit): Local advertising fails because it reaches a radius rather than a room. Choosing rooms instead changes the whole calculation.
- [Estate agents: the one trade whose advertising is already a screen](https://displaycircle.co.uk/blog/estate-agents-local-screens): Agencies spend heavily on local visibility and own the best window on the high street. Both halves of the network apply to them at once.
- [Swapping adverts with the pub down the road](https://displaycircle.co.uk/blog/ad-swaps-explained): Your creative on their screen, theirs on yours, no money crossing between you. How a swap is built and what it actually costs.
- [Renting a whole screen for a day](https://displaycircle.co.uk/blog/renting-a-whole-screen): Sometimes you do not want a share of a loop. You want the wall. What a day rental is for and what it costs.
- [When to switch auto-approval on](https://displaycircle.co.uk/blog/auto-approve-when): Approving every advert by hand is the safe default and the slow one. The conditions under which automatic is the better choice.
- [Approving your first advert, and declining one](https://displaycircle.co.uk/blog/approving-your-first-advert): Every advert comes to you first. What to look at, what to say no to, and why the veto is unconditional.
- [What you are actually paying for when a play settles](https://displaycircle.co.uk/blog/why-plays-are-verified): A signed token, a plausible duration, and a heartbeat from a screen that was demonstrably on. What each of the three catches.
- [Describing your customer instead of picking screens off a map](https://displaycircle.co.uk/blog/smart-screen-search): Say who you are trying to reach and let the screens be ranked for you — including the ones it tells you not to buy.
- [Making a poster when you have no designer](https://displaycircle.co.uk/blog/ai-studio-poster): 5 credits, one headline, and a scene painted around it. What the studio does well, and the one thing it deliberately does not.
- [Four adverts that work, and four that do not](https://displaycircle.co.uk/blog/what-makes-a-good-screen-advert): The patterns that repeatedly succeed on venue screens, and the ones that fail no matter how good the design is.
- [One creative, one message, six words](https://displaycircle.co.uk/blog/one-creative-one-message): The discipline that separates a screen advert that works from one that is a poster shrunk down. Mostly it is about what you remove.
- [Budget and maximum price per play, and how they interact](https://displaycircle.co.uk/blog/budget-and-max-price): The two numbers that control a campaign do different jobs, and confusing them is the most common way a first campaign goes nowhere.
- [Your first campaign, step by step](https://displaycircle.co.uk/blog/your-first-campaign): One creative, a budget, a price ceiling and a list of screens. What each of those four decisions actually does.

### How it works

- [Digital out-of-home, explained for people who do not work in advertising](https://displaycircle.co.uk/blog/digital-out-of-home-explained): The jargon of screen advertising, in plain English — and which parts of it actually apply to a business with one television.
- [Why a local business cannot buy the pub down the road](https://displaycircle.co.uk/blog/the-high-street-advertising-gap): There is a gap in British advertising between a £60 leaflet drop and a £2,000 media buy. Almost every independent business lives in it.
- [Why the television in your venue has been off since March](https://displaycircle.co.uk/blog/why-screens-go-dark): Nearly every British venue has a screen it stopped using. The reasons are always the same four, and none of them is laziness.
- [Nothing plays on your screen unless you allow it](https://displaycircle.co.uk/blog/why-you-approve-every-advert): The approval queue is the part venue owners ask about first, and it is the part we would refuse to remove. Here is exactly how control works.
- [Why there is no box to buy](https://displaycircle.co.uk/blog/no-hardware-explained): Commercial signage usually starts with a media player, a mount and an installation date. This starts with a web page. Here is what that actually means in practice.
- [Credits, explained without the jargon](https://displaycircle.co.uk/blog/how-the-credit-economy-works): One credit is 10p going in and 10p coming out. Here is where they come from, where they go, and why there is no such thing as a free one.
- [What actually happens in the ten seconds an advert is on screen](https://displaycircle.co.uk/blog/what-happens-in-a-play): A step-by-step walk through one play — from the playlist arriving on the television to the credits landing in a venue's wallet.
- [Proof-of-Display: how a screen proves it actually played your advert](https://displaycircle.co.uk/blog/what-is-proof-of-display): Most outdoor advertising is sold on an estimate of who walked past. This is sold on evidence the screen was awake, in view, and playing — and nobody is billed without it.

## Places

- [Aberdeen](https://displaycircle.co.uk/in/aberdeen)
- [Barnsley](https://displaycircle.co.uk/in/barnsley)
- [Basildon](https://displaycircle.co.uk/in/basildon)
- [Bath](https://displaycircle.co.uk/in/bath)
- [Bedford](https://displaycircle.co.uk/in/bedford)
- [Belfast](https://displaycircle.co.uk/in/belfast)
- [Birmingham](https://displaycircle.co.uk/in/birmingham)
- [Blackburn](https://displaycircle.co.uk/in/blackburn)
- [Blackpool](https://displaycircle.co.uk/in/blackpool)
- [Bolton](https://displaycircle.co.uk/in/bolton)
- [Bournemouth](https://displaycircle.co.uk/in/bournemouth)
- [Bradford](https://displaycircle.co.uk/in/bradford)
- [Brighton and Hove](https://displaycircle.co.uk/in/brighton-and-hove)
- [Bristol](https://displaycircle.co.uk/in/bristol)
- [Cambridge](https://displaycircle.co.uk/in/cambridge)
- [Camden](https://displaycircle.co.uk/in/camden)
- [Canterbury](https://displaycircle.co.uk/in/canterbury)
- [Cardiff](https://displaycircle.co.uk/in/cardiff)
- [Carlisle](https://displaycircle.co.uk/in/carlisle)
- [Chelmsford](https://displaycircle.co.uk/in/chelmsford)
- [Cheltenham](https://displaycircle.co.uk/in/cheltenham)
- [Chester](https://displaycircle.co.uk/in/chester)
- [Colchester](https://displaycircle.co.uk/in/colchester)
- [Coventry](https://displaycircle.co.uk/in/coventry)
- [Crawley](https://displaycircle.co.uk/in/crawley)
- [Croydon](https://displaycircle.co.uk/in/croydon)
- [Derby](https://displaycircle.co.uk/in/derby)
- [Derry](https://displaycircle.co.uk/in/derry)
- [Doncaster](https://displaycircle.co.uk/in/doncaster)
- [Dundee](https://displaycircle.co.uk/in/dundee)
- [Durham](https://displaycircle.co.uk/in/durham)
- [Ealing](https://displaycircle.co.uk/in/ealing)
- [Eastbourne](https://displaycircle.co.uk/in/eastbourne)
- [Edinburgh](https://displaycircle.co.uk/in/edinburgh)
- [Exeter](https://displaycircle.co.uk/in/exeter)
- [Glasgow](https://displaycircle.co.uk/in/glasgow)
- [Gloucester](https://displaycircle.co.uk/in/gloucester)
- [Guildford](https://displaycircle.co.uk/in/guildford)
- [Hackney](https://displaycircle.co.uk/in/hackney)
- [Hastings](https://displaycircle.co.uk/in/hastings)
- [Hereford](https://displaycircle.co.uk/in/hereford)
- [Huddersfield](https://displaycircle.co.uk/in/huddersfield)
- [Hull](https://displaycircle.co.uk/in/hull)
- [Inverness](https://displaycircle.co.uk/in/inverness)
- [Ipswich](https://displaycircle.co.uk/in/ipswich)
- [Islington](https://displaycircle.co.uk/in/islington)
- [Lambeth](https://displaycircle.co.uk/in/lambeth)
- [Lancaster](https://displaycircle.co.uk/in/lancaster)
- [Leeds](https://displaycircle.co.uk/in/leeds)
- [Leicester](https://displaycircle.co.uk/in/leicester)
- [Lincoln](https://displaycircle.co.uk/in/lincoln)
- [Lisburn](https://displaycircle.co.uk/in/lisburn)
- [Liverpool](https://displaycircle.co.uk/in/liverpool)
- [London](https://displaycircle.co.uk/in/london)
- [Luton](https://displaycircle.co.uk/in/luton)
- [Maidstone](https://displaycircle.co.uk/in/maidstone)
- [Manchester](https://displaycircle.co.uk/in/manchester)
- [Middlesbrough](https://displaycircle.co.uk/in/middlesbrough)
- [Milton Keynes](https://displaycircle.co.uk/in/milton-keynes)
- [Newcastle upon Tyne](https://displaycircle.co.uk/in/newcastle-upon-tyne)
- [Newport](https://displaycircle.co.uk/in/newport)
- [Northampton](https://displaycircle.co.uk/in/northampton)
- [Norwich](https://displaycircle.co.uk/in/norwich)
- [Nottingham](https://displaycircle.co.uk/in/nottingham)
- [Oldham](https://displaycircle.co.uk/in/oldham)
- [Oxford](https://displaycircle.co.uk/in/oxford)
- [Perth](https://displaycircle.co.uk/in/perth)
- [Peterborough](https://displaycircle.co.uk/in/peterborough)
- [Plymouth](https://displaycircle.co.uk/in/plymouth)
- [Poole](https://displaycircle.co.uk/in/poole)
- [Portsmouth](https://displaycircle.co.uk/in/portsmouth)
- [Preston](https://displaycircle.co.uk/in/preston)
- [Reading](https://displaycircle.co.uk/in/reading)
- [Richmond upon Thames](https://displaycircle.co.uk/in/richmond-upon-thames)
- [Rotherham](https://displaycircle.co.uk/in/rotherham)
- [Sheffield](https://displaycircle.co.uk/in/sheffield)
- [Slough](https://displaycircle.co.uk/in/slough)
- [Southampton](https://displaycircle.co.uk/in/southampton)
- [Southend-on-Sea](https://displaycircle.co.uk/in/southend-on-sea)
- [Southwark](https://displaycircle.co.uk/in/southwark)
- [Stirling](https://displaycircle.co.uk/in/stirling)
- [Stockport](https://displaycircle.co.uk/in/stockport)
- [Stoke-on-Trent](https://displaycircle.co.uk/in/stoke-on-trent)
- [Sunderland](https://displaycircle.co.uk/in/sunderland)
- [Swansea](https://displaycircle.co.uk/in/swansea)
- [Swindon](https://displaycircle.co.uk/in/swindon)
- [Tower Hamlets](https://displaycircle.co.uk/in/tower-hamlets)
- [Wakefield](https://displaycircle.co.uk/in/wakefield)
- [Warrington](https://displaycircle.co.uk/in/warrington)
- [Watford](https://displaycircle.co.uk/in/watford)
- [Westminster](https://displaycircle.co.uk/in/westminster)
- [Wigan](https://displaycircle.co.uk/in/wigan)
- [Wolverhampton](https://displaycircle.co.uk/in/wolverhampton)
- [Worcester](https://displaycircle.co.uk/in/worcester)
- [Wrexham](https://displaycircle.co.uk/in/wrexham)
- [York](https://displaycircle.co.uk/in/york)

## Optional

- [Full text for AI systems](https://displaycircle.co.uk/llms-full.txt): every trade, advertiser, feature and venue page as plain text, with their questions and answers.
- [Terms](https://displaycircle.co.uk/legal/terms), [Privacy](https://displaycircle.co.uk/legal/privacy), [Refunds](https://displaycircle.co.uk/legal/refunds)
- [Sitemap](https://displaycircle.co.uk/sitemap.xml), [Guides RSS](https://displaycircle.co.uk/blog/rss.xml), [Site map](https://displaycircle.co.uk/site-map)