Whoever you are, there is a screen in the room your customers are in.

Buy indoor screens the way you buy everything else: on proof.

You have been asked for indoor screens and there is nothing to buy.

e.g. £5,000 across 120 screens

National reach, bought one high street at a time.

Your media plan stops at the shop door.

e.g. £2,000 across 60 screens

Test a city before you spend on it.

Out-of-home is priced for brands that already know it works.

e.g. £600 across 60 screens

Head office sets the artwork. Each franchisee buys their own catchment.

National marketing spend never lands evenly.

e.g. £200 across 8 screens

Put the property in front of the street it is on.

The window display only works on people already outside your window.

e.g. £150 across 6 screens

Hire from the people already standing in the room.

Job boards reach jobseekers. Most good candidates are not jobseekers.

e.g. £120 across 10 screens

Sell the last two hundred tickets in the town the event is in.

Print commits early and dies slowly.

e.g. £300 across 25 screens

Reach a neighbourhood without a neighbourhood-sized budget.

The people you most need to reach are the hardest to reach online.

e.g. £100 across 20 screens

Fill the open day with the families who live nearby.

Recruitment materials mostly reach people already on your list.

e.g. £400 across 40 screens

Catch visitors in the hotel lobby, while they are still making plans.

Visitors decide on the day, and you are not where they decide.

e.g. £250 across 25 screens

Sell the new homes to the town they are being built in.

Site hoardings only reach people who drive past the site.

e.g. £300 across 30 screens

Thirty pounds. Four screens. The streets you actually serve.

Everything else is either too big or unmeasurable.

e.g. £30 across 4 screens

Fill the January classes from the streets around the gym.

Gym marketing is either a leaflet or a lottery.

e.g. £120 across 12 screens

Be the answer when someone nearby is deciding what to eat.

Delivery apps own the moment of decision, and charge you for it.

e.g. £60 across 6 screens

Be the name people remember when the boiler goes.

The job goes to whoever the homeowner happens to remember.

e.g. £40 across 8 screens

Private healthcare is chosen locally. Be seen locally.

Patients pick a practice they have heard of, and most have not heard of you.

e.g. £150 across 15 screens

Be the firm people already recognise when they need one.

Nobody looks for a solicitor until they need one, and then they choose a name they know.

e.g. £80 across 8 screens

Reach drivers where they stop, not where they speed past.

Roadside advertising is read at forty miles an hour.

e.g. £70 across 7 screens