Reach drivers where they stop, not where they speed past.
Dealerships, independent garages, tyre fitters and body shops all sell to the drivers within a few miles. Put the MOT offer, the winter tyre check or the stock on the screens in forecourts, cafés and offices nearby — and pay only for proven plays.
Free account, no minimum spend, no contract. You pay for verified plays and nothing else.
The gap
Roadside advertising is read at forty miles an hour.
A billboard by the ring road is glimpsed for a second by people who may live nowhere near you. The drivers who will book their MOT with you are the ones queuing at the forecourt till or waiting in the café two streets away — and they have time to read.
On the screens
What you would actually run.
Upload artwork you already have, or make it here — a poster costs 5 credits and a five-second clip 30.
The MOT and the service
'MOT while you wait, booked online.' A price, a date, and where you are.
Seasonal checks
Winter tyres, the air-con recharge before summer, the check before a long holiday drive.
Cars in stock
For dealerships, a photograph and a price per car, replaced as each one sells.
A QR to book
A poster with a code for the booking page, read from the forecourt queue.
How buying works at your scale
Bought the way you already work.
Draw your catchment
Filter by distance from the garage and pick forecourts, taxi offices, cafés and offices inside it.
Finance offers keep their wording
If a poster mentions car finance, the usual consumer-credit rules about representative examples still apply. The screen shows what you upload, and owners approve it first.
Change stock without reprinting
End a campaign and start another when a car sells; unspent credits carry over.
Let your waiting room earn
Put the waiting-room TV on the network and it earns from other businesses while customers wait.
What it costs
A campaign this size, priced out in full.
Seven forecourts, cafés and taxi offices within three miles, for a month.
There is no platform fee on top and no monthly charge. 70% of what you pay reaches the venue already set, so the figure below is the whole cost.
Budget
700 credits
£70
Maximum price per play
£0.20 a play
2 cr
Screens selected
you choose each one
7
Verified plays it buys
if every play is proven
350
An unverified play is never charged, so this is a ceiling rather than a forecast. Whatever is left when you stop stays in your balance.
Where it plays
The kind of room your advert lands in.
The screen in each of these is the real DisplayCircle player, laid over the television in the photograph.
Proof-of-Display
You are never charged for a play the screen cannot prove.
Every advert carries a signed, single-use token. The credit moves only if that token comes back with a believable duration and a live heartbeat showing the screen was awake and in view for the whole play. A television switched off at the wall earns its owner nothing and costs you nothing.
How verification worksSigned play tokens
Single use, time limited, tied to that screen and that campaign.
A live heartbeat
The screen reports in while your advert is on it, or the play does not count.
A believable duration
Plays outside the expected length of your creative are rejected.
An auditable ledger
Every credit that moved, with the screen and the date behind it.
Questions
What car dealers and garages ask.
Will a forecourt accept a garage advert?
Many will, particularly those without a workshop of their own. Every owner sees the advert first and can decline anything that competes.
Can we advertise used cars?
Yes, as posters with the photograph and the price. Swap the creative as stock changes by ending one campaign and starting another.
Do the screens have sound?
Only where the venue has turned it on, and most have not. Make the poster or clip work silently.
Another kind of advertiser?
Ready?
Your first campaign could be running tonight.
Make the poster, pick the screens off the map, set a budget. You are charged only for plays the screens can prove.