Test a city before you spend on it.
Launching an app, a delivery service or a direct-to-consumer brand in a new city? Run it on real screens in real rooms for a few weeks, compare the cities on verified plays, and put the budget where it worked.
Free account, no minimum spend, no contract. You pay for verified plays and nothing else.
The gap
Out-of-home is priced for brands that already know it works.
Billboard and transport packages are bought by the month in fixed bundles — the wrong shape for a company still finding its market. Online channels are measurable but crowded and expensive. There has been no small, measurable way to be physically present in a city.
On the screens
What you would actually run.
Upload artwork you already have, or make it here — a poster costs 5 credits and a five-second clip 30.
The one-line product
What it does and why now, legible from across the room.
A QR to install or sign up
A poster with a code for the app store or a landing page with a city-specific offer code.
City-by-city versions
The same creative with the local offer changed per city, made in the AI studio for credits rather than a design round.
Launch-week urgency
'Now in Leeds', 'first delivery free this week'. Change it as the launch moves on.
How buying works at your scale
Bought the way you already work.
Run cities side by side
One campaign per city, with matched venue types and budgets, so the comparison is fair.
Read the verified plays
Every charge is a play the screen proved, so plays per city are real numbers to set against sign-ups from each city's code.
No minimum, no contract
Start with a test budget. Stop, adjust and restart without rebooking or a cancellation fee.
Card or invoice
A card for a quick test; 'Pay by invoice' with 14-day terms when finance wants a proper invoice.
What it costs
A campaign this size, priced out in full.
Two cities, thirty matched venues in each — cafés, coworking spaces and gyms — for three weeks.
There is no platform fee on top and no monthly charge. 70% of what you pay reaches the venue already set, so the figure below is the whole cost.
Budget
6,000 credits
£600
Maximum price per play
£0.20 a play
2 cr
Screens selected
you choose each one
60
Verified plays it buys
if every play is proven
3,000
An unverified play is never charged, so this is a ceiling rather than a forecast. Whatever is left when you stop stays in your balance.
Where it plays
The kind of room your advert lands in.
The screen in each of these is the real DisplayCircle player, laid over the television in the photograph.
Proof-of-Display
You are never charged for a play the screen cannot prove.
Every advert carries a signed, single-use token. The credit moves only if that token comes back with a believable duration and a live heartbeat showing the screen was awake and in view for the whole play. A television switched off at the wall earns its owner nothing and costs you nothing.
How verification worksSigned play tokens
Single use, time limited, tied to that screen and that campaign.
A live heartbeat
The screen reports in while your advert is on it, or the play does not count.
A believable duration
Plays outside the expected length of your creative are rejected.
An auditable ledger
Every credit that moved, with the screen and the date behind it.
Questions
What start-ups, apps and online brands ask.
How do we attribute sign-ups?
Give each city its own code or tracked link on the poster. DisplayCircle tells you exactly how many verified plays each city received; your analytics tell you what came through each code.
How quickly can a test start?
As soon as owners approve it, and immediately on screens that auto-approve at your price. A test can be live the day the account is opened.
Can we scale up if it works?
Add screens in the winning city or open more cities with the same creative. The media agencies page covers buying at larger scale.
Another kind of advertiser?
Ready?
Your first campaign could be running tonight.
Make the poster, pick the screens off the map, set a budget. You are charged only for plays the screens can prove.