Private healthcare is chosen locally. Be seen locally.
Dentists, opticians, physiotherapists and private clinics draw their patients from a few miles around. Put the new-patient welcome, the eye test and the physio clinic on the screens in the gyms, salons and pharmacies nearby — with every play verified.
Free account, no minimum spend, no contract. You pay for verified plays and nothing else.
The gap
Patients pick a practice they have heard of, and most have not heard of you.
People choose a dentist or an optician on convenience and familiarity. Search ads compete on price with the chains, and a leaflet is easily lost. Being seen, regularly, in the places your future patients already go is how a practice becomes the one they think of.
On the screens
What you would actually run.
Upload artwork you already have, or make it here — a poster costs 5 credits and a five-second clip 30.
New patients welcome
The single most useful message for a practice with room on its books, with the address and how to book.
One service per poster
Hygienist appointments, contact-lens fittings, sports physio, hearing tests. One clear service reads best at a distance.
A QR to book
A poster with a code for your online booking page, for people waiting with their phone out anyway.
Seasonal checks
Eye tests before the dark evenings, physio after the spring races, the dental check-up in the new year.
How buying works at your scale
Bought the way you already work.
Stay within your catchment
Filter by distance from the practice and by venue type: gyms for physio, salons and pharmacies for dental and optical.
The rules still apply on screen
Health claims need the evidence the ASA expects, and prescription-only medicines cannot be advertised to the public. A screen does not change what you may say, and owners see every advert before it plays.
Several practices, one account
A group can run a campaign per site, each around its own postcode, with its own budget.
A record of what ran
Every charge is a verified play on a named screen on a date — easy to put in front of a practice manager.
What it costs
A campaign this size, priced out in full.
Fifteen gyms, salons and pharmacies within two miles of one practice.
There is no platform fee on top and no monthly charge. 70% of what you pay reaches the venue already set, so the figure below is the whole cost.
Budget
1,500 credits
£150
Maximum price per play
£0.20 a play
2 cr
Screens selected
you choose each one
15
Verified plays it buys
if every play is proven
750
An unverified play is never charged, so this is a ceiling rather than a forecast. Whatever is left when you stop stays in your balance.
Where it plays
The kind of room your advert lands in.
The screen in each of these is the real DisplayCircle player, laid over the television in the photograph.
Proof-of-Display
You are never charged for a play the screen cannot prove.
Every advert carries a signed, single-use token. The credit moves only if that token comes back with a believable duration and a live heartbeat showing the screen was awake and in view for the whole play. A television switched off at the wall earns its owner nothing and costs you nothing.
How verification worksSigned play tokens
Single use, time limited, tied to that screen and that campaign.
A live heartbeat
The screen reports in while your advert is on it, or the play does not count.
A believable duration
Plays outside the expected length of your creative are rejected.
An auditable ledger
Every credit that moved, with the screen and the date behind it.
Questions
What clinics, dentists and opticians ask.
Can we advertise anti-wrinkle injections?
Not as a named treatment: botulinum toxin is a prescription-only medicine, and those cannot be advertised to the public in the UK. You can advertise the clinic and its consultations in general terms, within the ASA's rules.
Will a gym accept a physio advert?
Usually gladly — it is useful to its members. Every owner approves each advert first, so nothing appears where it is unwelcome.
Is any patient information involved?
No. You upload a poster; DisplayCircle never sees your patients or your booking system.
Another kind of advertiser?
Ready?
Your first campaign could be running tonight.
Make the poster, pick the screens off the map, set a budget. You are charged only for plays the screens can prove.