Catch visitors in the hotel lobby, while they are still making plans.
Museums, zoos, historic houses, boat trips and theme parks all compete for the same free afternoon. Put yours on the screens in the hotels, cafés and pubs where visitors decide what to do next.
Free account, no minimum spend, no contract. You pay for verified plays and nothing else.
The gap
Visitors decide on the day, and you are not where they decide.
Leaflet racks are full and mostly ignored, and online ads reach people before they have arrived. What to do this afternoon is decided over breakfast in the hotel or a coffee on the high street — and until now there was no way to be on the screen in that room.
On the screens
What you would actually run.
Upload artwork you already have, or make it here — a poster costs 5 credits and a five-second clip 30.
The afternoon you are selling
One striking photograph and the distance: 'Ten minutes away. Open until five.'
Book ahead by QR
A poster with a code for your ticket page, for the family deciding over breakfast.
The rainy-day plan
An indoor attraction's best day is a wet one. Swap to the rainy-day poster when the forecast turns — ending one campaign and starting another takes a minute.
Seasons and events
The summer holidays, the Christmas lights, the half-term trail.
How buying works at your scale
Bought the way you already work.
Target where visitors stay
Hotels and guest houses first, then the cafés and pubs in town. Filter by venue type and distance from your gate.
Several towns at once
Select screens across every town your visitors stay in, in one campaign with one budget.
Rent a lobby screen for a weekend
For a festival or a launch, rent a hotel screen outright so it shows only your content for those days.
Pay by invoice
Buy credits by invoice with 14-day terms and the VAT itemised, instead of by card.
What it costs
A campaign this size, priced out in full.
Twenty-five hotels, cafés and pubs across the towns your visitors stay in, over the summer holidays.
There is no platform fee on top and no monthly charge. 70% of what you pay reaches the venue already set, so the figure below is the whole cost.
Budget
2,500 credits
£250
Maximum price per play
£0.20 a play
2 cr
Screens selected
you choose each one
25
Verified plays it buys
if every play is proven
1,250
An unverified play is never charged, so this is a ceiling rather than a forecast. Whatever is left when you stop stays in your balance.
Where it plays
The kind of room your advert lands in.
The screen in each of these is the real DisplayCircle player, laid over the television in the photograph.
Proof-of-Display
You are never charged for a play the screen cannot prove.
Every advert carries a signed, single-use token. The credit moves only if that token comes back with a believable duration and a live heartbeat showing the screen was awake and in view for the whole play. A television switched off at the wall earns its owner nothing and costs you nothing.
How verification worksSigned play tokens
Single use, time limited, tied to that screen and that campaign.
A live heartbeat
The screen reports in while your advert is on it, or the play does not count.
A believable duration
Plays outside the expected length of your creative are rejected.
An auditable ledger
Every credit that moved, with the screen and the date behind it.
Questions
What attractions and days out ask.
Will hotels accept our advert?
A lobby screen is for things guests want to know, and a nearby attraction is exactly that. Each owner approves each advert, and some approve automatically above a price they set.
We are seasonal — what happens to unspent credits?
End the campaign when the season does. Unspent credits stay in your balance and do not expire.
Can we track bookings from the screens?
Put a tracked link or an offer code on the poster's QR. DisplayCircle reports the verified plays; your ticketing reports what came through the code.
Another kind of advertiser?
Ready?
Your first campaign could be running tonight.
Make the poster, pick the screens off the map, set a budget. You are charged only for plays the screens can prove.