Fill the January classes from the streets around the gym.
Your members live and work a few minutes from you. Put the trial week, the new class and the student rate on the screens in the cafés, offices and shops they already walk through — and pay only for the plays those screens can prove.
Free account, no minimum spend, no contract. You pay for verified plays and nothing else.
The gap
Gym marketing is either a leaflet or a lottery.
Leaflets through doors are cheap and mostly unread. Social ads find people who like fitness content, not people who live close enough to become members. The one thing that best predicts a membership — how near someone lives — is the thing the usual channels handle worst.
On the screens
What you would actually run.
Upload artwork you already have, or make it here — a poster costs 5 credits and a five-second clip 30.
The trial offer
A free week, a first month for a pound, whatever gets people through the door. One line and a price.
The classes worth crossing town for
The new spin class, the early boxing session, the women-only hour. Specific beats generic.
A QR to book a first session
A poster with a code for your booking page. People are a few feet from the screen with a phone in their hand.
The moments people decide
January, the run-up to summer, the start of term for student rates. Run hardest when people are choosing.
How buying works at your scale
Bought the way you already work.
Draw a circle around the gym
Filter the map by distance from your postcode and select the cafés, offices and shops inside it. The people there are the people who could walk to you.
Let the smart search shortlist rooms
Describe the gym in a sentence and the campaign form ranks real screens nearby by how well the room suits you, with every reason shown.
Run it hard, then stop
Set an end date for the end of January or the first weeks of term. The campaign stops itself when the date comes or the credits run out.
Earn it back on your own screen
The TV above the free weights can join the network too. What it earns from other businesses pays for your advertising elsewhere.
What it costs
A campaign this size, priced out in full.
Twelve venues within a mile of the gym, through January.
There is no platform fee on top and no monthly charge. 70% of what you pay reaches the venue already set, so the figure below is the whole cost.
Budget
1,200 credits
£120
Maximum price per play
£0.20 a play
2 cr
Screens selected
you choose each one
12
Verified plays it buys
if every play is proven
600
An unverified play is never charged, so this is a ceiling rather than a forecast. Whatever is left when you stop stays in your balance.
Where it plays
The kind of room your advert lands in.
The screen in each of these is the real DisplayCircle player, laid over the television in the photograph.
Proof-of-Display
You are never charged for a play the screen cannot prove.
Every advert carries a signed, single-use token. The credit moves only if that token comes back with a believable duration and a live heartbeat showing the screen was awake and in view for the whole play. A television switched off at the wall earns its owner nothing and costs you nothing.
How verification worksSigned play tokens
Single use, time limited, tied to that screen and that campaign.
A live heartbeat
The screen reports in while your advert is on it, or the play does not count.
A believable duration
Plays outside the expected length of your creative are rejected.
An auditable ledger
Every credit that moved, with the screen and the date behind it.
Questions
What gyms and fitness studios ask.
Will cafés accept a gym advert?
Most have no conflict with one, and every owner sees your advert before approving it. Some approve automatically above a price they set, so your campaign goes live on those screens at once.
Can we target students?
Pick the campus venues on the map — college cafés and union bars where they are on the network — and run the student rate only there.
We are part of a chain.
Each site can run its own local campaign, or one account can run a campaign per site with separate budgets. The national brands page covers buying from head office.
Another kind of advertiser?
Ready?
Your first campaign could be running tonight.
Make the poster, pick the screens off the map, set a budget. You are charged only for plays the screens can prove.