Fill the open day with the families who live nearby.
Open days, evening classes, apprenticeships and September enrolment are all decided close to home. Put the date and the course in the cafés, family venues and gyms where parents and prospective students spend their weekends — and pay only for proven plays.
Free account, no minimum spend, no contract. You pay for verified plays and nothing else.
The gap
Recruitment materials mostly reach people already on your list.
Prospectuses go to those who asked for one, and social campaigns are expensive to aim at a town rather than an age group. The families who have not yet thought about you — the ones an open day could win — are in the leisure centre, the café and the supermarket on a Saturday.
On the screens
What you would actually run.
Upload artwork you already have, or make it here — a poster costs 5 credits and a five-second clip 30.
The open-day date
Date, time, one reason to come, and a QR code on the poster to register.
Courses people can start soon
Evening classes, apprenticeships, adult learning. A named course with a start date beats a general message.
Last places
In August and early September, what still has space — changed as places fill.
The campus itself
Photographs of the building, the workshops and the students. People choose somewhere they can picture themselves.
How buying works at your scale
Bought the way you already work.
Target the towns you recruit from
Filter by distance from each campus and select the venues families use. Each campus can run its own campaign.
Short, timed pushes
A campaign can run just for the fortnight before an open day, with an end date so it stops itself.
Pay by invoice
Tick 'Pay by invoice' on the credits page and we raise an invoice with 14-day terms, which suits a purchase order.
Keep it appropriate
You choose the venue types — family venues and cafés rather than bars if your audience includes under-18s — and each owner approves the advert.
What it costs
A campaign this size, priced out in full.
Forty family venues, cafés and gyms around two campuses, for the three weeks before an open day.
There is no platform fee on top and no monthly charge. 70% of what you pay reaches the venue already set, so the figure below is the whole cost.
Budget
4,000 credits
£400
Maximum price per play
£0.20 a play
2 cr
Screens selected
you choose each one
40
Verified plays it buys
if every play is proven
2,000
An unverified play is never charged, so this is a ceiling rather than a forecast. Whatever is left when you stop stays in your balance.
Where it plays
The kind of room your advert lands in.
The screen in each of these is the real DisplayCircle player, laid over the television in the photograph.
Proof-of-Display
You are never charged for a play the screen cannot prove.
Every advert carries a signed, single-use token. The credit moves only if that token comes back with a believable duration and a live heartbeat showing the screen was awake and in view for the whole play. A television switched off at the wall earns its owner nothing and costs you nothing.
How verification worksSigned play tokens
Single use, time limited, tied to that screen and that campaign.
A live heartbeat
The screen reports in while your advert is on it, or the play does not count.
A believable duration
Plays outside the expected length of your creative are rejected.
An auditable ledger
Every credit that moved, with the screen and the date behind it.
Questions
What schools, colleges and universities ask.
Can we advertise where under-18s will see it?
Advertising courses is fine, and you choose where it runs. Pick family venues, cafés and leisure centres, and the owners of those rooms approve what appears.
Do you invoice?
Yes. Credits can be bought by invoice with 14-day terms instead of by card, which fits a purchase-order process.
Can we use our own campus screens as well?
Yes — pair them as your own screens and run your own loop on them. The universities and colleges trade page covers that side.
Another kind of advertiser?
Ready?
Your first campaign could be running tonight.
Make the poster, pick the screens off the map, set a budget. You are charged only for plays the screens can prove.