Be the firm people already recognise when they need one.
Wills, conveyancing, tax returns, mortgages — people choose a local firm they trust, often one whose name they already know. Put yours in the offices, coworking spaces and cafés around you, and pay only for plays that genuinely happened.
Free account, no minimum spend, no contract. You pay for verified plays and nothing else.
The gap
Nobody looks for a solicitor until they need one, and then they choose a name they know.
Professional services are bought rarely and at moments that matter, so an advert has to be seen long before the need arises. A directory listing puts you in a list of twenty. Being a familiar name on the high street is what actually brings the enquiry.
On the screens
What you would actually run.
Upload artwork you already have, or make it here — a poster costs 5 credits and a five-second clip 30.
The service people come in for
Wills, powers of attorney, conveyancing, self-assessment, mortgage advice. One service per poster, plainly put.
The deadline
Self-assessment in January, the end of the tax year in April. Deadlines are when people act.
A QR to book a call
A poster with a code for your booking page, for the person who has been meaning to sort it out.
The people
A photograph of the team. Choosing a professional is choosing a person.
How buying works at your scale
Bought the way you already work.
Stay close to the office
Filter by distance and venue type: offices and coworking for business clients, cafés and shops for private ones.
Regulated? The rules still apply
Financial promotions follow the FCA's rules, including any required warnings, and solicitors their own regulator's. The screen does not change what you must say; it just shows it.
Card or invoice
Buy credits by card, or tick 'Pay by invoice' for an invoice with 14-day terms and the VAT itemised.
An audit trail
Every charge is a verified play on a named screen with a date — the kind of record a compliance file likes.
What it costs
A campaign this size, priced out in full.
Eight offices, coworking spaces and cafés near the office, through January.
There is no platform fee on top and no monthly charge. 70% of what you pay reaches the venue already set, so the figure below is the whole cost.
Budget
800 credits
£80
Maximum price per play
£0.20 a play
2 cr
Screens selected
you choose each one
8
Verified plays it buys
if every play is proven
400
An unverified play is never charged, so this is a ceiling rather than a forecast. Whatever is left when you stop stays in your balance.
Where it plays
The kind of room your advert lands in.
The screen in each of these is the real DisplayCircle player, laid over the television in the photograph.
Proof-of-Display
You are never charged for a play the screen cannot prove.
Every advert carries a signed, single-use token. The credit moves only if that token comes back with a believable duration and a live heartbeat showing the screen was awake and in view for the whole play. A television switched off at the wall earns its owner nothing and costs you nothing.
How verification worksSigned play tokens
Single use, time limited, tied to that screen and that campaign.
A live heartbeat
The screen reports in while your advert is on it, or the play does not count.
A believable duration
Plays outside the expected length of your creative are rejected.
An auditable ledger
Every credit that moved, with the screen and the date behind it.
Questions
What solicitors, accountants and brokers ask.
Is screen advertising right for a law firm?
It is a poster in a place your clients go, and you choose the places. Offices, coworking spaces and hotels suit a firm well, and nothing appears that you did not upload.
Who checks our financial promotion?
You do, as for any advert — DisplayCircle does not approve financial promotions. Upload the artwork your compliance process has signed off.
Can different services run in different places?
Yes. Each campaign has its own creative, screens and budget, so conveyancing can run in one set of venues while tax returns run on office screens.
Another kind of advertiser?
Ready?
Your first campaign could be running tonight.
Make the poster, pick the screens off the map, set a budget. You are charged only for plays the screens can prove.