The ten minutes before the car arrives.
People waiting in a cab office are on their way somewhere — home, the station, the airport. Show them your airport fares, the app and the account service while they wait, and let the late-night takeaway and the hotel down the road pay to be their next stop.
Free to join, free to run your taxi office screens. You only pay if you want to advertise on someone else’s.
On a taxi office screen
What you would actually put on it.
Customers wait a few minutes to a quarter of an hour, often late at night, and they are always on their way somewhere.
Airport and station fares
Fixed prices for the journeys people ask about, so the desk answers fewer questions.
Book by app next time
A poster with a QR code for your app or booking page, so next time they do not have to come in.
Accounts and school runs
The work that keeps a firm busy on quiet afternoons, in front of the people who might need it.
Live travel
Weather everywhere, and for London firms the TfL line status card — useful when the trains are down and a cab is the answer.
And it earns
Everyone in a cab office is on the move, and plenty of businesses want to be their next stop.
Late-night food, hotels, venues and airport parking want to be in front of them, and you choose who appears.
Who wants your room: Late-night takeaways, hotels and guest houses, bars and venues, airport parking, courier and removal firms, and local events.
70% is yours
You set the price per play and 70% of it reaches you. There is nothing else to pay — no subscription, no listing fee, no hardware.
Only real plays count
A play pays out only if the screen was on, visible and verified. Nobody is billed for a dark screen.
10p in, 10p out
A credit is worth the same whether you buy it or cash it out. Withdraw from 500 credits.
Do the sum
What would a taxi office screen earn?
Opens on the hours and the price a taxi office actually trades at, and on a quiet week rather than a good one.
Your screen
Trading hours, not opening hours. A screen nobody is looking at earns nothing, and the player knows the difference.
This is the honest unknown, and it is about demand rather than your loop — which could carry about 91 an hour at 30%. It starts on quiet on purpose.
You set this, and you can change it whenever you like.
The rest of the loop stays yours. This sets the ceiling, not the demand.
You would earn, roughly
£76.70 a month
767 credits · £920.40 a year
The same screen, three ways
An estimate, not an offer. You are paid only for plays the screen proves — an advert of about 10s with a signed token and a heartbeat showing the screen was awake and in view. The same advertiser cannot play twice within 40 seconds or more than 40 times an hour on your screen, so busy hours need several advertisers, not one repeated. Several TVs showing one loop count as one play — you price the set.
On the wall
How it looks in taxi and minicab offices.
The screen in each of these is the real DisplayCircle player, laid over the television in the photograph.
Questions
What taxi and minicab offices ask.
Our office is only busy at night.
Then that is when the screen earns. Plays are paid only while the screen is on and visible, so quiet afternoons cost nothing.
Can it show our booking number?
Yes, on a notice card, next to a poster carrying a QR code for your app.
Can drivers see it too?
If it faces the drivers' area, yes. Some firms pair a second screen just for notices to drivers, with its own loop and no adverts at all.
Another trade?
Ready?
Your taxi office screen could be working tonight.
Free account, no card, no hardware. Open the player on the TV and scan the code with your phone.